(DOWNLOAD) "Winning American Hearts and Minds" by Xiuli Wang ~ Book PDF Kindle ePub Free
eBook details
- Title: Winning American Hearts and Minds
- Author : Xiuli Wang
- Release Date : January 30, 2020
- Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,Politics & Current Events,Political Science,Nonfiction,Social Science,Foreign Policy & International Relations,
- Pages : * pages
- Size : 8798 KB
Description
This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.